Estate law firm
Júlia Passalacqua
A calm, premium first step for families settling an estate.
- Client
- Júlia Passalacqua Advocacia
- Industry
- Estate law firm
- Location
- São Paulo, Brazil
- Deliverable
- Landing page
- Main goal
- WhatsApp conversations with the attorney
The brief
Júlia is an attorney focused on estate settlement. Her clients usually reach out in the middle of a hard moment: grief, paperwork and family tension, all at once.
The page had to feel calm and trustworthy, answer the questions people are afraid to ask, and make starting a conversation as easy as one tap on WhatsApp.
Look and feel
Editorial serif headlines, deep green and warm ivory with champagne accents. Quiet, premium and personal, like the attorney’s office itself.
What we built
- 01
A hero that names the relief
The headline promises an estate settled without the headache, with one clear button to talk to the attorney.
- 02
The questions they already have
“Where do I start?”, “Will it take long?”, “What if the heirs disagree?” Each one is answered before it becomes a reason to wait.
- 03
Benefits in plain language
Faster resolution, fewer family conflicts, lower costs and legal risk, and security in every decision.
- 04
Meet the attorney
Portrait, bar registration and specialty, so visitors know exactly who they are talking to.
- 05
Practice areas, clearly split
Court and out-of-court estates, asset division, property regularization and guidance for heirs.
The full page.
Scroll through the complete landing page, top to bottom, as it was delivered. The copy on the live site is in Portuguese.
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